Webinar: Making Digital Deliver for Your Farm Attraction

Event Details

Webinar Information

This practical webinar is focused on your farm attractions’ most important channel - digital.  

Your website and online advertising are critical assets to drive footfall and guest engagement, from first impressions through to booking and beyond.  Yet many attractions still struggle to turn online interest into real-world visits.

It will be split into two halves: 

Part 1) Olly / Navigate
Using Digital Marketing to drive demand through to your website
 

Part 2) Neil / LOOP
Top tips to ensure your website converts and drives bookings

This session will show you how to make your digital activity work harder, deliver better results, and support sustainable revenue growth.

Olly will open the session by looking at how digital marketing actually drives demand and ticket sales for attractions today. Drawing on performance data from over 50 visitor attraction clients, including some of the UK’s most forward-thinking farm parks, he’ll explore how to turn awareness into intent. The focus is on making smarter digital decisions that deliver measurable results and directly support revenue growth.

Neil will continue in the second half by focusing on what happens once visitors land on your website.  This session will cover practical ideas and processes improve conversion and booking confidence, using real-world examples from across the attractions sector.

Neil will share clear, actionable guidance on:

Creating a great first impression

Highlighting the upsides and mitigating downsides of booking

Delivering a mobile-first experience

Getting your website AI-ready

Attendees will leave with practical steps they can apply to improve their website performance and prepare for the next phase of digital visitor behaviour.