Animal Attraction Assurance Scheme

Get Peace of Mind with the AAA Scheme

Joining the AAA Scheme is one of the easiest and most effective ways to protect your visitors, your team, and your reputation.

The Animal Attraction Assurance Scheme (for members only) your friendly helping hand to make sure your farm attraction is safe, compliant and trusted by your visitors.

Think of it as your safety and compliance buddy. Delivered by KIWA and backed by NFAN, the AAA Scheme helps you confidently implement the Industry Code of Practice (ICoP) through a supportive and practical approach.

Peace of Mind Enhanced Safety Real Credibility

The AAA Scheme supports your business by:-

A clear, easy-to-follow checklist for applying 
the ICoP

An independent and supportive audit to confirm safety and compliance


Evidence of due diligence 
and commitment to best practice

NFAN members get 
£150 subsidy

Marketing and PR opportunities to promote 
your high standards

Potential insurance 
premium reductions

Boosted public confidence 
in your attraction

Why the ICoP Matters

The Code of Practice is more than guidance, it’s the benchmark for safe farm attractions across the UK.

Rob Nicholson - Cannon Hall Farm

How to Run a Safe Lambing Event

Industry Code of Practice -
Clear Standards for Keeping Visitors Safe Around Animals

The Industry Code of Practice (ICoP) sets out the essential steps farm attractions must follow to manage animal contact safely. Developed with the Health & Safety Executive (HSE) and supported by NFAN, it gives you a simple framework that inspectors recognise and visitors can trust.

So why should you join?

  • Receive a certificate and badge to showcase your high safety standards across your website, social media, and marketing.

  • Get clear guidelines to support staff training, inductions, and consistent adoption of the Industry Code of Practice.

  • Be recognised among the top 30% of UK farm attractions, demonstrating the highest standards of animal welfare, customer care, and safety.

  • Gain reassurance that your attraction has been independently audited to meet the Industry Code of Practice and the Five Freedoms of Animal Welfare.

Animal Attraction Assurance Scheme (AAA Scheme)

Annual Accreditation Fees:

Category Annual Visitors Price (ex. VAT)
Band A Less than 20,000 £120.75
Band B 20,000 - 75,000 £236.25
Band C 75,000 - 150,000 £351.75
Band D 150,000+ £509.25

Ready to get started?

NFAN members are eligable for £150 subsidy to make 
joining the AAA Scheme even easier.

Contact us on [email protected] for more info.

Resources

Free HSE leaflet to Hand Out to Visitors

It’s important to educate visitors about they can help protect themselves on their visit. The HSE has produced a free document which you can download and print to give to customers or use as a template to create your own version of leaflet or signate in your brand style.

Customer Leaflet

Advice for Teachers and Other who Organise Visits for Children

This advice is for teachers and others who organise visits for children. It explains actions that you can take to reduce the risk of ill health arising from contact with animals

Advice for teachers and school visits

Industry Guidance Notes

Links to the latest Industry Guidance Notes (2025) can be found in the resources section of the website. This information is provided based on our understanding and research, however it does not constitute legal advice. You should carry out your own checks and seek independent professional guidance where necessary. NFAN accepts no liability for any decisions or actions taken based on this information.